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| | Morris Crossroads change marketing strategy (The Record)
The owners of Morris Crossroads in Mount Olive — the largest block of Class A office space in North Jersey — are shifting their marketing strategy to include finding a college or university to occupy the facility that’s been on the market for two years.
Word Of Mouth Marketing Seminar (WebProNews)
One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and join us for an hour of discussion and insight. Andy should be a familiar name, he's the author of Word of Mouth Marketing . read more
Anheuser-Busch renews marketing deal with Cubs, WGN-TV (BizJournals)
The Chicago Cubs announced Thursday that Anheuser-Busch renewed its marketing agreement with the team, and A-B will continue as the exclusive malt beverage sponsor during Cubs broadcasts on WGN-TV through the 2013 season. (BUD)
Court says FIFA failed to properly oversee marketing payments (Canadian Press via Yahoo! News)
ZUG, Switzerland - A Swiss court ruled Wednesday that FIFA failed to properly oversee marketing payments worth hundreds of millions of dollars in a case that revealed how sports officials for years received large sums for arranging lucrative sponsorship and broadcast deals.
MIKE WENDLAND: YouTube emerges as marketing force with sometimes blurred lines (Detroit Free Press)
Of all the Internet success stories, Google's YouTube has to be at the top of the list. If there was ever doubt that it isn't a major media outlet, just consider three marketing efforts launched on the video sharing service: One from Michigan's own Indian River resort community, another from Sprint as a pay-for-play way to hype a new phone, and a much more sneaky use by doctors who pay patients ...
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